Learning to use social media marketing to improve sales, attract attention, and increase customer engagement can be difficult. There are so many social media platforms to choose from. You may be wondering which platforms should I be on? Do I need to be on all of them? Which social media platform will bring me the best results for my business?
The answer to these questions will vary from business to business. As of this year, there are 65 million business pages on Facebook. And while this may be THE BEST platform for some businesses to achieve their goals, Facebook advertising may not be the right choice for YOU and YOUR BUSINESS. To create an effective social media marketing strategy you’ll want to look more closely at the specifics of your business. What are your goals? Who is your customer audience? And so on and so forth. Below I put together a list of some things you’ll need to consider so that you can get the most out of your social media marketing efforts.
One of the most important things to consider is if you are going to hire an agency to do your marketing or are you planning to do everything in-house. You may know everything there is to know about your business, but taking that knowledge and then marketing it successfully online is a whole different ballgame. Why would you take away valuable time from your business, and spend countless hours online wading through often times contradicting information about what you should and shouldn’t do? You wouldn’t do this if were suffering from a serious illness. You would go straight to an expert and get the help you need. Just like any other trade, social media and internet marketing is quite nuanced and it can take lots of time and devotion to get good at it. That takes away time and energy that would be better spent working on growing and running your business.
If you are interested in getting a FREE audit on how you can improve your website and social media marketing strategy send me a message at firstname.lastname@example.org. Type “Free Audit” into the subject. Feel free to tell me about yourself, your business, and how you got started. I look forward to hearing from you!
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